This campaign is part of the brand positioning in Brazil and highlights that TikTok is a platform for entertainment, communication and connection between people via video sharing. TikTok is a new language that we use to communicate. Sending a TikTok is a new way for us to say exactly what we are thinking or feeling. It's natural to find videos that we want to share, and the platform has the tools to make it happen in a simple and intuitive way.