TikTok was not a sponsor of the 2022 FIFA World Cup. But did this stop the brand from being a protagonist in one of the biggest sporting events in the world? Of course not. To hack the World Cup, TikTok used its native tool, Text To Speech, and with the voice of Galvão Bueno, Brazil's most iconic World Cup narrator, it achieved huge usage numbers on the platform.
Awards: Bronze in the Radio and Audio category at the 2023 Cannes Film Festival. Silver at the Effie Awards 2023 in the Entertainment category