If there is carnival, there is sure to be trouble. But if you're already in trouble, there's no harm in enjoying it too, right? For people to enjoy Carnival without so much fuss, we created a campaign with a mega discount on the Zé Delivery app, 3ZÉ10, where consumers could order 3 beers for R$ 10
But it did not stop there. To reduce the hassle of people in the street blocks, we created Zé's Bagzona, an activity where partygoers could alleviate the hassle by cooling off with air conditioning, giveaways and of course: free cold drinks.
